A new identity for the HR Department of ABN AMRO

This brand was designed to give the HR Department a clear identity, to familiarise staff with the output and communications of the team.

Humming developed an umbrella brand utilising a 'casual' Southern Cross, and sub-brand for 'MyHR', the new intranet facility.

The new documents generally followed a global style-guide, however were injected with their own identity through the application of the brand itself, as well as colourful still-life imagery along the themes of games and play, generous white space and thoughtful layout and design.

Incorporating:

• Identity (logo) design
• Concept development
• Design/layout
• Art direction
• Print management